Business of Sports
Student Organization

Premier Sports Analytics and Business Group at UT Austin

Mission Statement

The Business of Sports Student Organization (BOSSO) aims to leverage advanced data analytics and research methodologies to provide actionable insights and strategic recommendations within the business of sports through these key pillars:

01

Consulting

Partner with real sports organizations to solve challenges in fan engagement, performance, and business strategy. Turn data into impact, both on and off the field.

02

Research

Dive into player efficiency, team metrics, and the data behind the game. Build insights that fuel portfolios, research, and real-world results.

03

Education

Workshops

Master the tools of the trade through comprehensive technical workshops covering analytics software, statistical modeling, and data visualization. Complement your technical skills with professional development sessions on networking, presentation skills, and career strategy.

BOSS Leaders Lectures

Gain exclusive access to industry titans through our BOSS Leaders lecture series. Learn directly from executives, analysts, and innovators who are shaping the future of sports business, as they share insights, experiences, and strategic wisdom from the frontlines of the industry.

04

Media

Amplify the voices of sports analytics through our comprehensive media initiatives. Conduct in-depth interviews with industry leaders, executives, and innovators to uncover insights and stories that shape the business of sports. Share these conversations and cutting-edge analysis through our dedicated podcast series, creating a platform where data meets storytelling.